Source : http://www.flowtown.com/
By : Ethan Bloch
Category : Improve Local SEO Florida
Posted By : Improve Local SEO In Winter Park
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| Improve Local SEO Florida |
To survive in the business world, you must have an online presence.
And for small businesses that thrive on local business, ranking highly
in search engines is even more vital to your success.
According to research from Webvisible and Nielsen,
63 percent of consumers and small business owners turn to the Internet
first for information about local companies. However, 39 percent report
frequently not being able to locate a particular known business. This
means implementing successful search engine optimization (beyond just a
few keywords) to make your company visible to potential customers should
be a top priority. The good news: Just a few tweaks can increase your
presence and send online customers your way. Follow these 10 tips to
improve your local SEO.
1. Get Links From Local Sources
Sites that link to you help bolster your presence in search rankings,
and sites associated with your location that link to you will help
connect your business in search engine algorithms. Search Engine Journal recommends submitting your business info to
local directories, community databases, and even your hometown’s
Wikipedia page to get encourage links to your site.
2. Work Under One Domain Name
Sure you want to be recognized and use different online outlets for
different thing, but having multiple websites for different services or
aspects of your business can confuse the consumer—and reduce your
overall search engine pull, says the Small Business Administration. It’s wiser to keep all online activity under one name.
3. Encourage Reviews
Though many small business owners shy away from reviews for fear of a
bad one, search engines factor online reviews into your ranking. Think
of it this way: The more people are talking about you, the more popular
you are. Ask friends and customers to review you on sites like Yelp.
4. Add Content to Your Site
Whether it’s a blog, industry news, announcements, or event recaps,
adding new content your site is imperative. This creates new pages that
can be optimized with new keywords, expanding your company’s reach in
the eyes of search engines. You can then encourage links to that content
from other sites.
5. Include Content Links on Your Social Media Sites
Post links to your site on social sites like Facebook and Twitter. As Search Engine Land notes, search engines are starting to crawl and track these links back to your site.
6. Title All Web Pages
Many SEO rookies forget to make a separate title for each web page,
losing an opportunity to give search engines more content to review. SEO
expert Andrew Shotland
recommends putting the most important keywords at the beginning of the
title and adding your city name to the titles to hone in on local
searches.
7. Make All Titles SEO-Friendly
Whether a blog post headline, URL, or file name, use keywords in all titling. Rich Hargrave
of Local Search Source notes, however, that a URL with more than three
hyphens can look like spam. Keep naming conventions simple but relevant.
8. Add Text to Audio and Visuals
Search engines scan text to determine relevancy. If your fancy
website is heavy on audio, video, or pictures, it may be visually
appealing, but search engines won’t recognize anything. Make sure to
include text in the form of captions or transcripts with any of this
type of content.
9. Input Correct Keywords
Keywords are the lifeblood of your site’s SEO, so make sure yours are
accurate and relevant to the type of consumer you want to attract. You
can review Google’s Keyword Tool
to find applicable terms. Also take the time to target keywords for
individual pages on your site. The SBA recommends three targeted
keywords per page.
10. Use Google Analytics
Google Analytics
is a free analytics software package that offers data about your
website traffic and how it’s performing in search engine rankings.
Periodic review of this can clue you in to trends or areas you can
improve.
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