Search Engine Optimization SEO | "On Site Vs Off Site SEO Strategies"

Source        : yourseotoday.com
By               : Jo Erickson
Category    : Search Engine Optimization SEO
Posted By   : Local SEO Services

Search Engine Optimization SEO

While there are advocates on each side, the most successful SEO strategy is one that incorporates both on-site AND off-site. Let’s take a look at exactly what each category means via handy checklists:

On-Site SEO

On-site SEO is exactly what it sounds like, SEO that can be done on your site without exterior elements. This can include the use of:

• Title tags and meta tags
• H1 tags
• Graphic alt text
• Layout and design elements
• On-site articles/blogs
• Keyword density
• Keyword-formatted URLs
• Fresh content
• Loading time control (via HTTP compression or other method)
• Indexing
• Internal linking
• XML Sitemap
• Robots.txt file
• 301 redirects

Off-Site SEO
On the flipside, off-site SEO is equally as self-explanatory; it deals with all the elements of SEO-based marketing that are done outside of your site. These elements can include:

• Back-linking or inbound linking
• Article directory submissions
• Commenting on related sites, forums and blogs
• Social network marketing
• SEO-friendly directory participation
• Press releases
• Optimized video submissions
• Keyword analysis
• Competitor analysis
• RSS Feeds
• Web 2.0 marketing
• Paid linking
• Posting on Q&A sites
• Trackbacks

On-site AND off-site: Together as One

When thinking about on-site and off-site SEO marketing you should be thinking about creating a unified marketing strategy. This isn’t politics where you have to be a democrat or republican, this strategy unites the two opposite sides together for a stronger approach. Pages with the strongest page rank ratings fulfill all the above elements and present a strong unified SEO front. In addition, they consistently update their content and links to ensure that they maintain their status. 

Conclusion

Remember SEO is constant vigilance; it is a consistent and successful string of on-site and off-site SEO strategies. The more elements of on-site and off-site you incorporate from the above checklist the more successful you will be.