By : Bearcat Media
Category : Local Search Engine Optimization
Posted By : Best Orlando SEO Company
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| LOCAL SEO SERVICES |
If you have a small or local business, you may find yourself wondering if SEO is really worth it for you. Nevertheless, SEO for local businesses is an expanding and has become a highly effective form of online marketing. Like other forms of SEO, local SEO utilizes online directories and search engines to promote businesses among specific audiences.
However, local SEO is unique in that it focuses marketing efforts on consumers in a physical location. Its customers are not among the faceless masses online— they’re real, physical people. Any business that finds at least a portion of its customer base locally needs to consider investing in local SEO.
How Does Local SEO Attract Customers?
Local SEO involves multiple parts that work together to market a local business through online means. After all, the Internet is not limited to national and worldwide operations— studies show that around 64 percent of local customers head online as their primary means of finding local businesses. Comparatively, only 28 percent of customers use paper directories to look up local businesses. Online searches for local businesses are continuing to grow, which makes it all the more obvious that you should use small business local SEO to gain customers and retain current ones.
The main elements of local business SEO are the business profile (on Google and any other desired platforms), citation, and last but not least, business reviews. The profile tells customers what your business is and what it offers, in addition to where it is located. If you run a pizza shop, for example, your business profile, also known as the local listing, will come up when someone in your area searches online for a pizza place near him or her. Aside from the profile, the next most important thing is a citation. This is any online source that includes your business’s name, address and phone number (also known as your NAP) all together in the exact same format as that included in your local listing.
After your business online profile and citation information, local SEO focuses on building reviews, devising a strategic content marketing strategy and building links to your site. Reviews should be preferably favorable in nature, as these are what people will be likely reading before deciding whether or not to use your business. Online reviews are becoming increasingly important in today’s business world, especially with the launch of Google+ Local and similar databases.
Investing in Professional Local SEO
Although some may be inclined to try it themselves, professionals specializing in local SEO services for businesses big and small can do a much more effective job. For example, professionals can employ specific tactics for Google+ Local SEO, which helps businesses achieve higher rankings among their competition. Additionally, the growing amount of individuals with smartphones and tablet computers makes apps another way for customers to find local businesses. SEO professionals can help write your business information in a way that is both appealing and easy to find using these apps. The great thing about local SEO is that when done right, it covers all areas online where people may be searching for a business like yours. This means never missing out on a new customer again.
It is important to note that as much as 70 percent of local consumers are said to trust online local reviews of local businesses, but this does n’t mean you should go write a bunch of self-praising reviews. Instead, trusted local customers should be asked to write reviews of their experiences with your business. A local SEO professional can also help you pinpoint other ways to get business reviews. Ultimately though, it comes down to how much you believe in your business. Does it have what it takes to be successful?
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